Search Engine Optimization (SEO)

Other than the most senior engineers at Google, BING, Yahoo, etc; little is actually ‘known’ about how search engines will value a website. Each search engine uses a unique and complex algorithm to determine which sites will appear at the top of natural search results. SEO is a process of reverse engineering different strategies and split testing various techniques in order to find that ‘secret recipe’.

Since these algorithms evolve on a regular basis, tracking and understanding these changes becomes a full time endeavor for marketers. For these reasons, an SEO company’s track record is more a measure of their ability to evolve than anything else. While we make calculated, measured and disciplined decisions; results can be unpredictable at times. We have proprietary systems which monitor our campaigns on an hourly basis so we can stay on top of the latest trends and changes.

Local Search (Google Places)

Google Places, also known as Google Maps or Google Local is a vital component to any successful SEO campaign. From its debut in 2009, Google has regularly tweaked its local business section. Our data suggests the sites in this local business listing receive much higher click through rates than sites listed in the sponsored ad section of search results.

Inclusion in Google local is included with all our SEO campaigns. In order for your site to become the ‘authority’ for your niche, we believe inclusion in both the natural and local results is necessary.

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Web Design

An integral part of both SEO and optimized lead generation is effective web design. When a user visits your site, they need to find it visually appealing and the site should be easy to navigate. Most users will visit your site with a specific motivation and your site should be compatible with your target audiences various intentions.

Reputation Management

Did a disgruntled employee or business partner post something inappropriate or damaging online? We use tracking software to monitor the content posted about our partners to ensure we are the first to know about negative content. Even if search engines have indexed the content, we can push it off the search ranks so no one sees it. Depending on our partner’s business, we use proactive and reactive reputation management strategies.

Consulting

Our larger partners with in-house web teams find our consulting services valuable. We inform and provide unbiased advice to help our partners be successful online. We regularly help our partners assess the value of their web properties, URLs, etc.